How to Audit Your Website for SEO Success: A Step-by-Step Breakdown
If you’re a business owner trying to figure out why your website isn’t showing up on Google—or why you’re not getting leads despite all your effort—it might be time for an SEO and website audit.
At Whidbey Digital Marketing, we use a detailed audit system to evaluate your current online performance, identify weaknesses, and outline exactly what needs improvement to boost your visibility and results.
What Is an SEO and Website Audit?
An SEO and website audit is like a health check for your website. It uncovers technical issues, evaluates your content, analyzes how you’re ranking in search engines, and compares your performance to competitors. This gives you a clear, actionable roadmap for improving both SEO and user experience.
Here’s a behind-the-scenes look at what’s included in the audits we perform for our clients:
✅ Performance Overview
We begin with an overall site health score, which measures areas like:
Website speed
Mobile responsiveness
Security protocols (SSL, HTTPS)
On-page SEO indicators
🎨 User Experience & Design
A well-designed website keeps visitors engaged. The audit checks for:
Use of videos and multimedia
Color scheme consistency
Typography and spacing
Clear primary and secondary Calls-to-Action (CTAs)
Trust factors like badges, awards, and reviews
Lead capture forms (a must for conversions!)
If your homepage doesn’t include a lead form, that’s an opportunity for improvement.
📊 SEO & Visibility Breakdown
This section shows how your website appears in search engines:
Are you indexed properly by Google and Bing?
Are your meta titles and H1/H2 tags optimized?
Do you have schema markup and Open Graph set up?
What keywords are you ranking for?
We also check if Google Analytics and Meta Pixel tracking are installed. These tools are critical for understanding visitor behavior and running effective ad campaigns.
🔍 Competitor & Backlink Analysis
One of the most powerful parts of this audit is seeing how you stack up against your competitors.
We evaluate:
Your domain authority
Number and quality of backlinks
Competitor rankings for target keywords
Local SEO visibility in Google’s Map Pack
This helps identify the gaps in your strategy and shows you exactly where to focus to get ahead.
📈 Suggested Improvements
After analyzing your content and technical SEO, the audit provides a detailed list of recommended fixes—everything from adding schema markup to improving your page titles and increasing keyword usage.
You’ll walk away with a prioritized action plan.
Ready for Your Free Website Audit?
Whether you’re trying to boost traffic, rank higher in Google, or generate more leads from your website, this audit will show you where to start.
Get your free website and SEO audit by clicking the link below and filling out the quick form. The audit will be emailed straight to you.
👉 Click here to request your free audit
📞 Or, book a call with me directly to go over the results and build a custom 6- or 12-month plan for your business.
Conclusion
An SEO and website audit isn’t just a report—it’s your blueprint to online growth. With real data and expert insights, you can finally understand what’s holding your site back and take the right steps to fix it.
If you have any questions or need help interpreting your audit, reach out anytime. I’m here to help.
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