See how Whidbey Digital Marketing helped a local painting business increase visibility, book more jobs, and slash lead costs — all in under two weeks.
Whidbey Digital Marketing partnered with a residential painting company based in Anacortes, Washington. Specializing in interior, exterior, and cabinet painting, this company is known for transforming homes with vibrant finishes and professional precision. With years of experience in the field and a growing list of satisfied customers, they had all the tools to deliver top-tier service—but lacked a steady and scalable stream of new clients.
The painting company approached Whidbey Digital Marketing looking for long-term solutions to increase their online visibility and attract more high-quality local leads. Despite their reputation for quality work, they were struggling to consistently fill their project calendar.
The painting company was facing two major barriers to growth:
Low-Quality Paid Leads from Third-Party Platforms: Most of their marketing budget had been going toward platforms like Angi, which promised a high volume of leads. However, these leads were often shared with multiple businesses, lacked buyer intent, or were from outside their service area. The company found themselves wasting time following up on cold leads, with little to no return.
Minimal Online Presence: The business had not yet developed a strong presence in local search results. In particular, they were not ranking in the Google Map Pack (Top 3 results), which is a critical visibility point for local service providers. Without this visibility, they were virtually invisible to homeowners looking for painting services nearby.
The painting company came to Whidbey Digital Marketing with clear goals:
Increase Online Visibility: Achieve a Top 3 ranking in the Google Map Pack for critical search terms related to residential painting in Anacortes.
Generate High-Quality, Exclusive Leads: Shift away from third-party platforms and build a direct pipeline of leads from people actively searching for services.
Improve Marketing ROI: Lower the cost per lead and acquire clients more efficiently than previous efforts using Angi.
Whidbey Digital Marketing implemented a two-pronged strategy focused on Local SEO and Google Local Services Ads (LSAs):
We claimed and optimized the painting company’s Google Business Profile (GBP) with the objective of reaching the top 3 results in the local Google Map Pack. Specific actions included:
Optimizing business categories and descriptions with local keywords
Uploading high-quality images of past work and the team
Ensuring consistent and accurate NAP (Name, Address, Phone) details
Guiding the client to generate new 5-star reviews from satisfied customers
To drive immediate results while the GBP improvements gained traction, we launched a Google Local Services Ads campaign:
Verified the business through Google’s background check process
Created a detailed LSA profile with business information, services offered, and customer reviews
Set geographic targeting for Anacortes and nearby communities
Managed bidding and budgeting to optimize visibility and lead volume
The implementation was swift and strategic. Key steps included:
Rapid GBP Enhancements: Within the first week, we had fully optimized the Google Business Profile, including keyword-optimized service listings and imagery that showcased the company’s professionalism. We also worked with the client to gather new client reviews to boost credibility and ranking power.
Launch of Google Local Services Ads: Simultaneously, we launched a highly targeted LSA campaign to capture high-intent local search traffic. Because LSAs appear above the traditional Google Ads and Map Pack, the business received top-tier placement that immediately increased their visibility to potential customers in the area.
Timeline: From onboarding to booked jobs, the campaign delivered measurable results in under two weeks.
The results of Whidbey Digital Marketing’s work with the Anacortes-based painting business were immediate and impressive:
Top 3 Map Pack Rankings: Their business profile now ranks in the Top 3 local results for four high-value keywords related to residential painting in Anacortes. This significantly increased their visibility and credibility among local homeowners.
Rapid Job Bookings: Within one week of launching the Google Local Services Ads campaign, the business received four strong leads, three of which converted into paying jobs. These results came faster than expected and at a fraction of the cost of previous platforms.
Dramatic Cost Savings: Compared to Angi, where they were spending significantly more for unqualified leads, the LSA campaign delivered results at approximately 25% of the cost. This not only improved profitability but also gave the business more control over their marketing outcomes.
Sustainable Growth Path: With their improved GBP ranking and a successful LSA campaign, the painting company now benefits from a steady stream of organic and paid leads—without depending on overpriced third-party sources.
“After spending ALOT of money on Angi leads, Within 1 week of hiring Tj, we got 3/4 jobs from Google search for a 1/4 of what we were paying for Angi leads! Tj has been very communicative and easy to work with. He is eager to help your business grow and it shows! I would recommend you try him before anyone else!”
— Painting Business Owner, Anacortes WA
This case study is a real example of how local marketing—done right—can completely change the game for small businesses. We worked with a painting company in Anacortes that was frustrated after spending too much on junk leads that never turned into real jobs.
Once they partnered with Whidbey Digital Marketing, everything shifted. We got them ranked in the Google Map Pack and set up Local Services Ads that brought in hot leads within days. In less than two weeks, they had multiple paying jobs on the calendar.
This is what happens when your visibility aligns with the right audience. If you’re tired of wasting time and money chasing the wrong leads, we’re here to help you grow—with real results that speak for themselves.
Contact us today to see how we can help. You can also receive a free SEO audit to show exactly what you need to do to grow your online footprint.