See how Whidbey Digital Marketing helped a Med Spa go from not being seen online, too getting predictable clients within 4 weeks.
Whidbey Digital Marketing partnered with a newly launched medical spa located near Whidbey Island. Specializing in Botox, lip fillers, Dysport, weight loss injections (GLP-1), microneedling, and custom facials, the spa opened its doors less than six months ago with a clear mission: deliver high-quality, aesthetic care to local clients seeking rejuvenation and wellness.
Although the business had experienced providers and high-demand services, it lacked one critical component—online visibility. The spa struggled to attract traffic, appear in Google searches, or show up in the map pack where local clients typically find medical spas.
The business faced significant digital marketing obstacles that prevented it from attracting new clients:
No Local Search Rankings: The med spa wasn’t appearing in Google’s Local Map Pack for high-intent search terms like “Botox near me” or “lip fillers near me.”
Low Organic Visibility: Their website was not being indexed or ranking in any meaningful search engine results.
No Ads or Campaigns Running: They weren’t running any paid ads and had no lead-generation funnels in place.
Limited Technical Knowledge: Attempts to manage their own digital presence didn’t yield results due to a lack of strategy and SEO expertise.
When the med spa partnered with Whidbey Digital Marketing, their objectives were clear and ambitious:
Get Ranked in Google Map Pack for local keywords related to Botox, fillers, and med spa services.
Increase Visibility in search engine results and get on the first page of Google.
Attract New Clients Quickly and create a consistent booking flow.
Outrank Established Competitors in the area by leveraging aggressive local SEO tactics.
We developed a comprehensive marketing solution tailored to their industry and location, which included:
Fully optimized the spa’s Google Business Profile with targeted service categories, geo-specific keywords, and detailed service descriptions.
Added high-quality photos and updated business information to build trust and increase user actions.
Developed a strategy to begin gathering positive client reviews.
Identified and corrected technical SEO issues on the website.
Created optimized page content for services like Botox, microneedling, and facials.
Built backlinks and citations from high-authority directories to improve domain authority.
Launched targeted Google Ads campaigns for high-intent keywords including “Botox near me,” “medical spa near me,” and “lip fillers.”
Built compliant landing pages optimized for ad conversions and medical advertising standards.
Set up conversion tracking using Google Analytics to monitor traffic and phone call performance.
The entire campaign—from initial onboarding to full implementation—took approximately 3 to 4 weeks.
Week 1: Fixed technical SEO issues, launched GBP optimization, and began website content improvements.
Week 2: GBP began ranking in the top 3 map pack spots for key local search terms.
Week 3: Launched Google Ads and started seeing phone calls and booking inquiries.
Week 4: SEO performance significantly increased, with the site ranking on the first page of Google for high-value search terms.
Within just four weeks, the new med spa had gone from nearly invisible online to highly competitive in their market:
✅ Top 3 Google Map Pack Rankings for keywords like Botox, lip filler, microneedling, and facials.
⬆️ First Page Google Rankings for organic search terms like “Botox near me” and “medical spa near me.”
📞 Increased Bookings & Calls through Google Ads within 2 weeks of campaign launch.
🚀 Sustained Client Growth from both organic and paid traffic.
This case study highlights how fast and effective digital marketing can be when built on solid strategy and local search expertise. By combining GBP optimization, targeted SEO, and Google Ads, Whidbey Digital Marketing helped a brand-new med spa build credibility, climb to the top of search results, and start acquiring new clients—fast.
Want your med spa to grow like this? Let Whidbey Digital Marketing help you dominate your local market and create a steady stream of new clients walking through your door.
Contact us today to see how we can help. You can also receive a free SEO audit to show exactly what you need to do to grow your online footprint.